What happens to your team when you sell.

The question founders ask third and worry about first. The answer depends almost entirely on which kind of buyer you sell to, and it's knowable in advance if you ask the right questions before you sign anything.

What each buyer does in the first year.

Not because some buyers are cruel and others are kind, but because each one's capital requires something different of the company they just bought.

Buyer
What typically happens
Headcount
Their manager

Strategic acquirer

Your team joins a larger organization. Engineers usually do well; duplicated functions like marketing, finance and support are where the redundancy lands, because the acquirer already has them.

Overlap is cut
Changes

Private equity

A value creation plan arrives within a quarter. Margin improvement is the most reliable lever inside a three to five year hold, and headcount is the largest cost line in a software company.

Reviewed early
Often changes

Permanent capital

The company keeps operating as itself. There's no resale to prepare for and no margin target set by a fund, so the reason to cut mostly isn't there. This is us, so verify it by asking our founders.

Usually unchanged
Usually stays

Individual acquirer

One person now runs the company, usually hands-on and often in the role you occupied. Culturally the biggest change relative to the company's size.

Small changes
Becomes the owner

Management buyout

The people already there become the owners. The softest possible landing for the team, and the slowest and least certain route to money for you.

Unchanged
Stays

Patterns, not guarantees. The specific buyer matters more than the category, which is why the questions below are worth asking of anyone, us included.

What to ask a buyer, before the letter of intent.

Ask all five. Ask us. A buyer who gives vague answers to these is giving you an answer.

What happened to headcount at your last three acquisitions?

Numbers, not sentiment. Then ask what happened in months three to twelve, because the cuts rarely come in week one.

Can I speak to a founder you bought from?

One you choose from their portfolio, not one they introduce. Any buyer worth selling to will say yes without hesitating.

Who will my team report to?

The existing leadership, a new hire, or someone at the parent. This is the change people feel most and it's rarely discussed before signing.

Will the product keep its own roadmap?

A product that gets absorbed doesn't need the team that built it. This question is really the headcount question asked a different way.

Can retention commitments go in the agreement?

Some buyers will commit in writing for a defined period. Not all can, and the answer tells you how firm their intentions are.

How to tell them.

The part founders think about least and remember longest. Four rules, learned the hard way by people who got at least one of them wrong.

Not before signing

Deals fall through, and a team that hears about a sale that then dies loses trust twice. Tell a small number of senior people once the letter of intent is signed, and only if you need them for diligence.

In a room, from you

Not an email, not a Slack message, not a press release. People should hear it from the person who made the decision, and should be able to react in front of you.

Answer the money question

Somebody is thinking about their options, their salary and their job. Have real answers ready, agreed with the buyer, before you walk into the room.

Have the buyer present, or next

Same day if possible. The people who now own the company should be able to speak for themselves, and their absence gets interpreted.

The three questions everyone will ask.

Do I still have a job?

Answer with what you know and don't soften it. If some roles are at risk, say which ones and when they'll know. Ambiguity is worse than bad news and everyone fills the gap with the worst version.

What happens to my options?

Work this out with your lawyer before the meeting. Vested, unvested, accelerated, cashed out. Every person in the room will do this arithmetic that night whether or not you help them.

Are you leaving?

Tell the truth, including if the answer is yes or not yet decided. Founders who imply they're staying and leave three months later do real damage to the team they were trying to protect.

Team questions.

What happens to employees when a company is acquired?

It depends on the buyer. Strategic acquirers cut roles that duplicate their own. Private equity reviews cost early. Permanent-capital buyers usually keep the team, because there's no resale to prepare for and the people are what makes the company work.