How long does it take to sell a business?

Between 60 days and 12 months, depending almost entirely on which route you pick and whether the buyer needs a lender. A broker-run process averages 9 to 12 months. A direct sale to a buyer with cash on the balance sheet closes in 60 days.

Timelines by route.

Each bar is drawn to the same scale, marked from the day you decide to sell to the day the money arrives. Preparation is included, because pretending it isn't part of the timeline is how founders end up surprised.

Direct to a cash buyer

Curious and similar holdcos
45 to 90 days
60 days

Marketplace listing

Acquire.com, Flippa
90 to 180 days
3 – 6 mo

Strategic acquirer

A competitor or platform
120 to 270 days
4 – 9 mo

Private equity

With debt financing
120 to 240 days
4 – 8 mo

Broker-run process

Sell-side advisor
270 to 365 days
9 – 12 mo

Measured from decision to funds received, including preparation. Bars are scaled against a 12 month maximum.

Add up your own timeline.

Start from a 60 day direct sale and add what applies to you. This is the same arithmetic we do on a first call when a founder asks whether they can be done before their runway ends.

How to make it faster.

Four things are inside your control, and doing them before you talk to anyone is worth more than anything you can do once a process has started.

Assemble the data room before you start

Two years of financials, a revenue export by customer and month, every customer contract, every employment and contractor agreement, and the cap table. This one item removes three weeks from any process.

Fix the IP chain now

Every contractor and every employee needs a signed assignment of their work to the company. This is the most common late problem we see, it takes a month to fix under time pressure, and about a week to fix in advance.

Talk to your investors early

If preferred consent is required, find out who has to sign before a buyer asks. Discovering a consent right in week seven adds a fortnight at the worst possible moment.

Pick a buyer who already has the money

Ask for proof of funds on the first call. Cash already on a balance sheet takes about two months out of the timeline compared with a buyer arranging debt.

Timing questions.

How long does it take to sell a business?

Typically 9 to 12 months through a broker, 3 to 6 months on a marketplace, and about 60 days selling directly to a buyer with cash on the balance sheet. The single biggest variable is whether the buyer needs financing, which adds roughly two months.