We’re excited today to formally welcome Avenue to the Curious family.

Avenue represents exactly the kind of opportunity we look for: a profitable business with exceptional fundamentals and untapped growth potential. Since 2013, Avenue has built a comprehensive platform serving real estate professionals with website creation, CRM, lead generation through paid acquisition, and automated email marketing. Avenue is quite simply the best growth platform for real estate professionals.

At Curious, our primary objective with each acquisition is continuation. To help build on all the amazing work that has been done and recommit to the areas of opportunity. To that end, we're thrilled that the Avenue team is joining us, along with Marcus Campbell, Avenue's Director of Engineering for the past 9 years, will continue leading the technical vision.

We've also brought on Lauren Makielski as CEO, whose deep experience in tech-leveraged operations from her role at Hawke Media makes her perfectly positioned to drive Avenue's next chapter. Lauren takes over from Steven Mulcahy, who did a remarkable job in building Avenue into what it is today. Here's what he had to say about working with us.

"Through the process of finding a new home for Avenue we spoke to tens of potential partners. From our very first meeting, Andrew and Curious stood out for their empathy for our story, curiosity (unsurprisingly!) and a builder’s mindset that focused on potential and possibility. More simply: they just got it. It was refreshing to start from a place of understanding and respect, rather than feeling like every aspect of the company’s history and operations was under a microscope. That foundation meant that when it was time to commit to a sale, Curious was at the top of our list as we knew Avenue would find a long-term home with the vision and support to thrive.

Now that we’ve handed over the keys, we’re excited to see Avenue’s next chapter unfold under Curious’ stewardship."‍

That feeling is mutual, we're unfettered fans of Steven and the incredibly company he built.

Looking Forward‍

Avenue's internal AI tool, Dyme, represents untapped potential that we're excited to unlock. This no-code website creation platform, powered by generative AI and an interactive chatbot, has already proven its capabilities within Avenue's operations. Our immediate focus is integrating Dyme more deeply into Avenue to allow for self-service adoption. The AI opportunities (a revolution we're actively participating in) span the entire client lifecycle — from intelligent onboarding and predictive analytics, to automated content delivery, to powerful lead generation that turns into closed won opportunities for agents. We want to make Avenue the must use platform for every real estate professional in North America.

Along with creating a more powerful Avenue for our customers, we'll also be expanding the service to all of the United States. Historically, Avenue has only been available in Canada in a few select states in the US. Before the end of Q3, Avenue will be available to everyone in the United States, in markets both big and small.

We're excited to support Avenue's next chapter of growth and innovation, and as always, grateful to the team for putting the trust in us to carry forward the vision.